Want to know how to make money on TikTok in 2025? With millions of active users, TikTok has become a powerful platform for creators and businesses to monetize content. From brand deals to TikTok’s Creator Fund, there are multiple ways to generate income. But how do people make money on TikTok effectively? In this guide, Mainn Media will share the 10 best methods to help you turn views into earnings and maximize your TikTok revenue potential. Let’s get started!
10 Ways To Make Money On TikTok
TikTok is not just a social platform for viral trends but a powerful revenue-generating tool for creators, influencers, and businesses. But how do people make money on TikTok effectively? The platform offers numerous opportunities, from brand deals to direct payouts, allowing creators to turn engagement into income. Whether you’re an influencer, business owner, or just starting, understanding how to make money on TikTok is essential for maximizing your earnings.
If you’re wondering how to get paid on TikTok, the key is choosing the right strategy based on your niche and audience. From affiliate marketing to TikTok Shop sales, there are plenty of ways to generate revenue. Below are the 10 best ways to make money on TikTok in 2025.
1. Earn through the TikTok Creativity Program
Joining the TikTok Creativity Program is one of the easiest ways to get paid on TikTok. This program rewards creators based on engagement, video watch time, and content quality.
However, making money on TikTok through this program requires consistent, high-performing content. Short, engaging videos that retain viewers are more likely to earn higher payouts.
TikTok pays creators based on how well their videos perform, so it’s essential to stay active. Focus on storytelling, trending sounds, and niche topics to maximize revenue potential.
2. Sell your own products or merchandise
Selling custom products or digital goods is a great way to earn money on TikTok. Many creators build personal brands by offering clothing, accessories, or educational content.
TikTok’s short-form video format makes it easy to showcase products and attract buyers. Engaging content like unboxings, tutorials, and behind-the-scenes clips can drive higher sales.
Creators should use TikTok Shop or third-party platforms like Shopify to streamline sales. A strong brand identity and consistent product promotion are key to long-term profitability.
3. Monetize live streams with virtual gifts
Going live on TikTok allows creators to interact with followers and earn virtual gifts. Viewers send gifts that can be converted into real earnings, making it a direct way to get paid on TikTok.
To maximize earnings, create engaging, interactive live sessions. Hosting Q&As, challenges, or exclusive content keeps viewers entertained and increases gift contributions.
Successful live streamers build a loyal fan base that consistently supports their content. The more engagement you generate, the higher your potential earnings.
4. Leverage affiliate marketing for passive income
Affiliate marketing is a passive income stream that allows creators to earn commissions on product sales. By promoting brands and sharing affiliate links, you can make money on TikTok without selling your own products.
TikTok’s “Link in Bio” feature makes it easy to direct followers to affiliate products. Videos showcasing product reviews, comparisons, or tutorials often perform well.
The key to success is authentic promotion that builds trust with your audience. Instead of hard selling, focus on value-driven recommendations that genuinely help viewers.
5. Open and optimize a TikTok Shop
TikTok Shop is one of the most powerful tools for creators looking to sell directly on the platform. If you want to know how to make money on TikTok with e-commerce, opening a TikTok Shop is a must.
The TikTok Shop feature allows creators to sell products directly through the platform. This eliminates the need for external websites, making it easier to convert views into sales.
Sellers should focus on high-demand products and engaging product demos. Showcasing real-life usage, customer testimonials, and limited-time offers can increase conversions.
To succeed, optimize product listings with clear descriptions, competitive pricing, and high-quality visuals. A well-managed TikTok Shop can become a long-term income stream.
6. Run sponsored posts and brand deals
Brands are constantly looking for TikTok influencers to promote their products. If you have an engaged audience, you can get paid on TikTok by creating sponsored content.
Landing brand deals requires a strong personal brand and consistent content. Companies prefer influencers who align with their target audience and have a proven engagement rate.
To attract sponsors, focus on niche-specific content and high-quality collaborations. Joining the TikTok Creator Marketplace can help connect you with potential brand partners.
7. Offer exclusive content or subscription services
Subscription-based platforms like TikTok Series and Patreon let creators offer exclusive content. This is a great way to make money on TikTok by providing value beyond free content.
Fans are willing to pay for behind-the-scenes access, premium tutorials, or VIP experiences. Offering unique, high-quality content ensures subscribers stay engaged.
Building a strong community increases the chances of success. The more loyal your audience, the higher your recurring revenue from memberships.
8. Collect tips and direct donations
TikTok now allows creators to receive direct tips from their audience. This feature provides another way to earn money on TikTok without relying on ads or sponsorships.
To encourage tipping, focus on engaging, value-driven content. Content that resonates emotionally or provides direct help often leads to higher tips. Creators should also engage with their audience by acknowledging tips in videos or live sessions. Building strong connections with followers increases the likelihood of receiving donations.
If you have a significant following, you may qualify to receive direct tips from fans on TikTok. If not, you can still earn through various third-party tipping platforms by adding links to your profile. Here are some popular options:
TikTok Gifts – Viewers can send virtual gifts during live streams, which can be exchanged for real money. Some gifts are valued at over $500.
Tipeee – A straightforward tipping platform where fans can donate any amount at any time, without requiring a subscription.
Buy Me a Coffee – Designed for creators, this platform allows fans to purchase virtual “coffees” (small payments) that are transferred via PayPal or bank transfer.
Ko-fi – Offers one-time tips, memberships, and commission-based earnings for personalized content, such as exclusive tutorials or one-on-one video chats.
9. Grow and sell TikTok accounts
Some entrepreneurs make money by building and selling TikTok accounts. This method works well for those skilled at growing niche pages with engaged audiences.
Successful accounts focus on highly targeted content that appeals to specific industries. Businesses and influencers often buy pre-built accounts to jumpstart their TikTok presence.
Growing and selling accounts requires patience and strategic content creation. Consistency and follower engagement determine the account’s resale value.
There are various online platforms where you can buy or sell TikTok accounts. Below are a few popular options:
Flippa – A well-known marketplace for trading digital assets, including TikTok accounts.
Fameswap – A dedicated platform for buying and selling social media accounts securely.
PlayerUp – A trusted middleman service specializing in social media account transfers.
10. Promote and sell digital products
Selling ebooks, online courses, templates, or digital art is a great way to make money on TikTok. Unlike physical products, digital items have no production or shipping costs.
Educational content performs well on TikTok, making it an ideal platform for promoting digital products. Tutorials, quick tips, and case studies help establish authority in a niche.
Creators can use TikTok to drive traffic to their website or online store. A well-structured funnel can turn casual viewers into paying customers.
FAQs On How To Make Money On TikTok
Can I make money on TikTok?
Yes, you can make money on TikTok through various monetization programs and external income streams. TikTok offers the Creativity Program, TikTok Shop, and Live Gifts, while creators also earn from brand deals, affiliate marketing, and product sales.
How do creators make money on TikTok?
Creators make money on TikTok by leveraging different revenue streams. Common methods include sponsorships, selling products, affiliate marketing, and TikTok’s built-in monetization features like virtual gifts and ad revenue.
Do I get paid for uploading videos on TikTok?
TikTok does not pay directly per video view, but eligible creators can get paid on TikTok through the Creativity Program, which rewards high-engagement videos. The more watch time and interaction your videos generate, the higher your earnings.
How do I get paid on my TikTok account?
To get paid on TikTok, earnings from TikTok programs, affiliate sales, or sponsorships can be withdrawn via PayPal or bank transfer. Each program has a minimum payout threshold, and payments are typically processed within a few days.
How many TikTok followers do you need to get paid?
The required follower count varies by program. The TikTok Creativity Program requires 10,000+ followers, while TikTok LIVE Gifts need at least 1,000 followers. However, even small creators can make money on TikTok through affiliate marketing and niche brand deals.
Wrap-up
Making money on TikTok is all about choosing the right strategy, staying consistent, and engaging with your audience. Whether you earn through TikTok’s monetization programs, brand deals, or product sales, the key is to experiment and find what works best for you. If you found this guide helpful, don’t forget to share this post and follow us for more expert tips on growing your online income.
